Dream Street broadcasts corporate events with Blackmagic's ATEM Television Studio HD8 ISO

The ATEM Television Studio HD8 ISO switcher and URSA Broadcast G2 cameras from Blackmagic are the key solutions of the workflow of Dream Street Productions to broadcast live audiovisual content of a corporate nature.

Dream Street Productions is a production and post-production studio based in Connecticut, whose clientele ranges from telecommunications and pharmaceutical companies to one of the most important technology companies in the United States. The company, led by Scott Brown, takes more than of decades providing production services to all types of events. From a technological point of view, Braun repeatedly relies on solutions from Blackmagic Design, “whose tools allow me to overcome any obstacle that may arise.”

He ATEM Television Studio HD8 ISO is postulated as one of the key solutions for the production company, whether due to the file management (“every signal received by the mixer is recorded and saved in a folder that is given to the client at the end of the program”) or by its overlay counter, which allows you to keep track of the time assigned to each spokesperson. "For example, recently at a town hall event, the client wanted to record the isolated signals from the cameras so he could edit the scenes himself, from the camera masters, rather than the main feed. The recording options offered by the ATEM Television Studio HD8 ISO model in particular are great, as they avoid having to insert memory cards into the cameras and manually synchronize time codes, among other things," explains the founder of Dream Street.

Other key devices for Braun and his team are the cameras URSA Broadcast G2, which offer “all the necessary tools for high-end fiber optic systems” such as camera control, intercom and pilot light, among other features. "Controlling the color, modifying it and matching the images from the cameras is quick and easy. In addition, the B4 lens mount allows you to use practically any professional lens, including box lenses," says the founder of Dream Street, who highlights that the URSA Broadcast G2 "is our favorite model, not only because it is economically accessible, but also because they constantly release updates to the internal operating system that give it more functions.”

Braun makes the most of the features of Blackmagic solutions, although it especially appreciates the versatility of the equipment for predefine the characteristics of each production, thus streamlining the preparation of each event. "When the time comes, everything is prepared and planned in advance, and the macros are created in advance. If I have to make some minor adjustments quickly, I only need to re-record that macro and not redo the entire program. Having the ability to save and restore the sessions related to each event has changed our lives. I can create a master profile for a particular client based on the type of program, and if we work on that same program again the following year, it saves me three days of preparation because I can reload or restore the configuration from the previous year and alter it according to the current event. This allows me to greatly reduce work time,” he concludes.