Rohde & Schwarz refuerza su filial Pixel Power

While continuing to develop its automation, graphics and integrated playout solutions based on Gallium and StreamMaster, Pixel Power, subsidiary of Rohde & Schwarz, cuenta ahora también con todas las competencias para posicionar R&S Prismon, la propuesta para multipantalla y monitorización basada en red.

Al concentrar su cartera de medios de software en Pixel Power, Rohde & Schwarz refuerza su dedicación a ofrecer lo mejor en tecnología de medios definida por software. El objetivo es satisfacer las expectativas de la industria, que cambian rápidamente, utilizando las últimas tecnologías y técnicas en desarrollo de software, haciendo que la radiodifusión sea fluida.

Thorsten Sauer, the new CEO of Pixel Power, states that "the broadcast industry is undergoing a transformation. While delivering great viewing experiences remains central, security, as well as optimizing revenue and costs, have become paramount for our clients."

"That's what's driven this change in structure. We're making Pixel Power the center of excellence for providing flexible software solutions for mission-critical applications that run seamlessly across the ecosystem. We're putting our customers' priorities at the center of everything we do. We're focused on our core products and our core mission: helping our customers gain a competitive advantage by optimizing the creation and delivery of their content, making broadcast seamless," he adds.

“For more than 35 years, Pixel Power has been a well-known and trusted brand in the media,” he highlights. James Gilbert, SVP of Sales and Marketing. "Broadcasters around the world rely on our software products in mission-critical applications every day. That doesn't change: all software teams work under one company and have direct access to solution architects. Our solution managers and sales professionals give us a more focused approach to delivering technology excellence and, therefore, we can provide a better customer experience with our software solutions and services."

“Podemos ser más ágiles en nuestra forma de trabajar y, por tanto, responder mejor a nuestros clientes”, continúa Gilbert. “Al mantenernos cerca del sector, comprendemos los problemas reales a los que se enfrentan las emisoras y los servicios de contenidos. Esto es lo que impulsa a nuestros equipos de desarrollo y entrega a adoptar las últimas tecnologías para optimizar la calidad, la eficiencia y la seguridad para nuestros usuarios”.