Grup Mediapro brings its latest developments in AI, post-production and VP to ISE 2025

ISE 2025 (Fira de Barcelona, ​​February 4-7) will once again have the presence of Mediapro Group, a company that will reveal its latest developments in AI, post-production and virtual production; It will promote round tables of professionals, and will produce the new Esports Arena space in collaboration with the fair itself.

The stand of Mediapro Group, with almost 100 square meters, will allow the company to hold various meetings where news about some of the key concepts of content production. In addition, presentations and round tables dedicated to the production of big events, las audiovisual platforms, los new formats in museums and tourist attractions or the cloud playout, among other topics, with the participation of prominent experts and professionals from different areas of Mediapro Group (Mediapro Brands, Audiovisual Platforms, Artificial Intelligence Center, Innovation, Unitecnic, Mediapro Xperiences -Mediapro Exhibitions and Mediapro Events-, Overon and Virtual Production...).

Additionally, Grup Mediapro, through LVP and in collaboration with WHEREAS, will help shape a large space dedicated to eSports on an area of ​​1,000 square meters: the new eSports Arena. In this space there will be a double program. On the one hand, they will be held in eSports exhibitions, bringing the excitement of different games and the audiovisual spectacle of the competition to the fair's attendees. On the other hand, it will also house a complete conference and presentation program in which sector experts and representatives of the entire eSports value chain will participate, where the future of the sector will be explored through technology.