Atresmedia reinforces its strategic alliance with TelevisaUnivision

Atresmedia y TelevisaUnivision have renewed their first option agreement for the coming years. With the expansion of this agreement, both companies consolidate their strategic alliance, which will allow them to continue bringing TelevisaUnivision soap operas closer to the Spanish public.

As part of this agreement, Atresmedia will have first choice for all soap operas produced by TelevisaUnivision for broadcast on its television channel specialized in novels, series, films and lifestyle programs, Nova.

“The renewal of the agreement with Atresmedia reaffirms our leadership in delivering iconic and successful stories to audiences around the world, and we will continue to captivate the Spanish public with content that they love,” he highlights. Guillermo Borensztein, Senior Vice President de International Content Licensing de TelevisaUnivision.

For its part, José Antonio Anton, general director of Atresmedia, has pointed out that "TelevisaUnivision's soap operas have been an engine of connection with our audience for more than two decades. Their ability to generate emotions, build viewer loyalty and lead time slots makes them a safe and strategic bet for us."

At the moment, Nova It is the leading female network with a season average of 2% audience share; In May, the last closed month, it surpassed its immediate competitor again with the greatest distance of the course (+0.6 points, 1.9% vs 1.3%). Among its most successful content are productions from the TelevisaUnivision label. Without going any further, his latest premiere, Eternally loving each other, rose last March as the network's best in two and a half years with 3.9%, 364,000 average followers and 561,000 unique viewers, in addition to being the best premiere of a series this season among the thematic offerings. Also My secret is you, released at the beginning of the year, has become another of the season's hits, being the most watched series in thematic Prime Time.