RMC-BFM: dynamic ad insertion, with Broadpeak

Cloud-native Server-Side Ad Insertion (SSAI) via SaaS platform Broadpeak allows to improve monetization and quality of experience (QoE) on all streaming channels of the French media group RMC-BFM.

Deployment improves monetization across all OTT apps property of RMC BFM and partner distribution platforms, including RMC BFM Play, Molotov, and others connected television (CTV) environments, which total 12.3 million daily viewers. Through broadpeak.io, Broadpeak's SaaS platform, RMC BFM benefits a complete advertising solution which includes Ad insertion on the server, follow-up y conditioning of ads, all optimized to offer a superior experience to the viewer and cloud scalability.

Broadpeak's SaaS platform enables RMC BFM to manage dynamic ad insertion across all distribution points from a single implementation. When running the SSAI logic on the server once, the group can scale ad delivery across its own OTT apps and across a broad network of third-party distributors without duplicating efforts or adapting to each platform's requirements. This flexible “as a service” model offers the scalability necessary to manage peaks in advertising load.

This deployment is complemented by the function “clean back to live", which improves quality of experience (QoE) by enabling smoother transitions from ads to live programming. Other features, such as support for advanced advertising formats such as L-Banner, allow RMC BFM to explore new monetization options, while maintaining a premium user experience.

Clement Courvoisier, director of operations RMC BFM, positively values its latest technological deployment: "Broadpeak is known as a leader in advertising technology and quality of the user experience in streaming. With broadpeak.io's SaaS approach, we can easily scale as our business evolves as we expand our digital reach through new platforms. Broadpeak shares our values of innovation, helping us take advantage of new technologies as we deepen audience engagement and explore new revenue streams."

From the perspective of Broadpeak, its CEO, Jacques Le Mancq, adds: "We are proud to support RMC BFM in expanding its OTT strategy with the highest performing monetization solutions. RMC BFM is a leading example - in Europe and around the world - of how broadcasters can use the latest advertising specifications and industry-changing technologies to drive greater revenue, all with the flexibility and scalability of the cloud."