Contextual ads based on AI, among the latest innovations in Harmonic's VOS360

The VOS360 Ad SaaS solution Harmonic, which allows streamers, content providers and broadcasters to increase their advertising revenue while improving the viewer experience, receives a series of new improvements that can be discovered in depth in IBC 2025 (September 12 – 15, Amsterdam).

The latest improvements of VOS360 introduce the activation of contextual ads based on artificial intelligence for advanced streaming ad formats, new monetization workflows that enable programmatic advertising for traditional linear stations and SDK for video players widely used. These innovations, Harmonic notes, streamline advertising workflow, open up new revenue opportunities and bring broadcasters closer to the efficiency of digital advertising.

To Gil Rudge, senior vice president of Americas solutions and sales for Harmonic's video business, the new VOS360 Ad SaaS enhancements mark a “turning point” in how to monetize video content. “From smarter, real-time ad placement to unified programmatic campaigns across CTV and television, we offer our clients the innovations they need to thrive in a rapidly evolving advertising landscape,” he explains.

Exploiting the potential of premium advertising inventory

VOS360 Ad aims to “open new frontiers” in premium advertising inventory for live sports content, offering seamless in-stream advertising that preserves the viewer experience. Leveraging AI-powered real-time video analytics, the platform extracts metadata at the scene level to identify high-value monetization moments as they occur. This allows broadcasters to dynamically insert contextually relevant ads, such as overlays, L-shapes and double boxes, during moments of greatest interest, maximizing impact without interrupting the action.

Harmonic development integrates with leading demand platforms, supply platforms and measurement platforms, including Google Ad Manager y Magnite SpringServe.