The Premier Padel on Red Bull TV is more interactive with Ease Live

Ease Live, a company Evertz specialized in interactive graphic overlays, has implemented its platform on Red Bull TV for the Premier Padel.

The launch has provided a fully interactive viewing experience for one of the fastest growing sports in the world, combining real-time match information and live fan engagement, overlaid directly on top of the live broadcast.

Kjetil Horneland, CEO of Ease Live, states that "the Premier Padel is expanding at an incredible rate through Red Bull TV, and innovation in the way the sport is presented to fans is essential to maintain that momentum. We are proud to drive an experience on Red Bull TV that turns viewers into participants, adding active participation, context and education directly to the live action."

The collaboration supports Premier Padel's strategic global distribution partnership with Red Bull TV, which aims to accelerate international reach and engage new audiences through innovative digital storytelling. Premier Padel, a fast-paced pairs racquet sport played on an enclosed court, with walls as part of the game, combines elements of tennis and squash in a dynamic, tactical and highly engaging format. Its accessibility has driven explosive participation and media growth, and Premier Padel now has 24 tournaments in 16 countries.

Red Bull TV, the global and free access streaming platform of Red Bull Media House, distributes live and on-demand sports content around the world through connected televisions, the Internet and mobile devices. The interactive experience includes live match data overlay. It offers real-time statistics such as serves won, break points converted, returns won and longest points streaks, precisely synchronized with the live action.

Additionally, it allows you to include live surveys and highlight voting: allows fans to vote for the best rally of the match or comment on player performance, transforming passive spectators into active participants. Interactivity also includes Playbook, with short, interactive educational clips integrated into the broadcast to help new viewers understand the service rules, tactics and strategic nuances of Premier Padel.

The implementation of Red Bull TV demonstrates how rapidly growing sports properties can combine global digital distribution with synchronized interactivity to accelerate both audience growth and revenue diversification.

In global deployments for sports that also include tennis, basketball and soccer, Ease Live interactive overlays have achieved, on average, a 50% increase in viewing duration, a 68% increase in survey response rates, and a 56% improvement in overall viewer engagement.

The Ease Live platform allows for quick implementation across web, mobile and connected TV environments, requiring no changes to the underlying video stream and ensuring accurate synchronization. The same overlay can also support additional advertising and sponsorship in the stream, providing additional commercial opportunities that integrate seamlessly into the main stream without interrupting the live action.

"This is a model of how emerging sports can offer more value to fans. Deepening fan engagement is essential to growing audiences and enabling new forms of monetization," concludes Horneland.