BMW, first brand to bet on advertising segmented by purchase intention with Publiespaña22 December 2022 [+] Publiespaña has launched its first “Auto Intent” campaign, which identifies users who have visited dealerships in the last 90 days...
Mediaset España sigue apostando por una publicidad conectada, cuantificable e inteligente con Drive to Store10 May 2022 [+] Publiespaña en colaboración con Beintoo, empresa mobile data de Mediaset, han lanzado Drive to Store, un nuevo producto cuyo objetivo es mostrar la efectividad ...
