BMW, first brand to bet on advertising segmented by purchase intention with Publiespaña22 December 2022 [+] Publiespaña has launched its first “Auto Intent” campaign, which identifies users who have visited dealerships in the last 90 days...
Mediaset España continues to focus on connected, quantifiable and intelligent advertising with Drive to Store10 May 2022 [+] Publiespaña in collaboration with Beintoo, Mediaset's mobile data company, have launched Drive to Store, a new product whose objective is to show the effectiveness...
