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Artículos sobre ‘Simon-Kucher’

Las plataformas, obligadas a readaptar su modelo ante el descenso de suscripciones en España

Las plataformas, obligadas a readaptar su modelo ante el descenso de suscripciones en España
18 July 2024

[+]

El informe Estudio Global de Streaming 2024 de Simon-Kucher demuestra cómo, a pesar del aumento del tiempo en pantalla, los espectadores españoles están optando ...

El modelo VOD con anuncios no convence al público español y podría “canibalizar” al cliente premium

El modelo VOD con anuncios no convence al público español y podría “canibalizar” al cliente premium
6 October 2023

[+]

Simon-Kucher ha publicado su último Estudio Global de Streaming, en el que aborda cuestiones clave como la compartición de cuentas de las plataformas de ...

El streaming, en horas bajas: desaceleración y menos suscripciones

El streaming, en horas bajas: desaceleración y menos suscripciones
13 July 2023

[+]

El último estudio de Simon-Kucher sobre las plataformas de streaming apunta a una clara desaceleración en su crecimiento, así como una bajada en la ...

Seis de cada diez jóvenes sustituye la televisión tradicional por streaming

Six out of ten young people replace traditional television with streaming
3 October 2022

[+]

Según un estudio global llevado a cabo por la consultora Simon-Kucher & Partners entre 12.000 encuestados de 12 países, más de la mitad de ...

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