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Artículos sobre ‘The Cocktail Analysis’

El 14% de los espectadores de ‘Operación Triunfo’ son “digitales puros”

El 14% de los espectadores de ‘Operación Triunfo’ son “digitales puros”
19 February 2019

[+]

Un estudio pionero en España, presentado en AEDEMO TV 2019, permite conocer la audiencia total de ‘Operación Triunfo’ en TVE y plataformas digitales. Tras ...

Por primera vez, el número de internautas en España que tienen Smart TV es superior a los que no la tienen

For the first time, the number of Internet users in Spain who have Smart TV is higher than those who do not have it
5 December 2018

[+]

Además, un 85% de los usuarios lo conectan a Internet, con más de la mitad de los internautas usándola durante la semana. The Cocktail ...

Tablets, televisión conectada y redes sociales enriquecen el escenario de consumo de televisión

Tablets, televisión conectada y redes sociales enriquecen el escenario de consumo de televisión
27 September 2011

[+]

Según el informe Televidente 2.0 2011 elaborado por quinto año consecutivo por The Cocktail Analysis, en el que hace una radiografía de la evolución ...

La crisis no frena la expansión del equipamiento y el consumo audiovisual

La crisis no frena la expansión del equipamiento y el consumo audiovisual
11 June 2010

[+]

El estudio Televidente 2.0 detecta un alto nivel de equipamiento destinado al consumo audiovisual, así como un elevado interés en seguir enriqueciéndolo. Toca techo ...

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