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Artículos sobre ‘The Cocktail Analysis’

El 14% de los espectadores de ‘Operación Triunfo’ son “digitales puros”

14% of ‘Operación Triunfo’ viewers are “pure digital”
19 February 2019

[+]

A pioneering study in Spain, presented at AEDEMO TV 2019, allows us to know the total audience of 'Operación Triunfo' on TVE and digital platforms. After ...

Por primera vez, el número de internautas en España que tienen Smart TV es superior a los que no la tienen

For the first time, the number of Internet users in Spain who have Smart TV is higher than those who do not have it
5 December 2018

[+]

Además, un 85% de los usuarios lo conectan a Internet, con más de la mitad de los internautas usándola durante la semana. The Cocktail ...

Tablets, televisión conectada y redes sociales enriquecen el escenario de consumo de televisión

Tablets, connected television and social networks enrich the television consumption scenario
27 September 2011

[+]

According to the Televidente 2.0 2011 report prepared for the fifth consecutive year by The Cocktail Analysis, which provides an x-ray of the evolution...

La crisis no frena la expansión del equipamiento y el consumo audiovisual

The crisis does not stop the expansion of audiovisual equipment and consumption
11 June 2010

[+]

The Televidente 2.0 study detects a high level of equipment intended for audiovisual consumption, as well as a high interest in continuing to enrich it. Hit the ceiling...

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