Audience measurement: the best league in the world, shoulder to shoulder3 December 2010 [+] If out of every four viewers, one watches it at home and three at the bar, why don't we measure the audiences in bars? ...
Mobile Internet, finally ready for the landing of television and radio5 November 2010 [+] We know that radio and television are, and above all will be, multichannel. And little by little they will define which channels will predominate over...
Ninety years since the birth of commercial radio, it must now find its new business model1 October 2010 [+] 90 years ago, commercial radio as we know it now was born. It was in 1920 in Pittsburg, United States, when an engineer working...
The changes that radio must make for its next metamorphosis16 September 2010 [+] José María García-Lastra, director of Content Management at Unión Radio, reflects in this Tribune on the future of radio, analyzing aspects such as...
The case of Adam Carolla, or how Internet radio is profitable2 July 2010 [+] Radio is a product, based on sound content, that is transmitted on any channel and received on any device, it is not only...
Innovation in the use of Social Media from the Media9 June 2010 [+] José María García-Lastra, director de Gestión de Contenidos en Unión Radio, reflexiona en esta Tribuna sobre la interrelación de los Medios de Comunicación con ...
The media before the next change of the dominant channel25 May 2010 [+] How long will television, radio and the written press last in changing their dominant channel? José María García-Lastra asks himself in this Tribune. The ...
