Big Brother… a fireproof format

The Telecinco reality show, in its eleventh season, leads its slot with a 24.2% share and 3.3 million viewers.

Big Brother has once again led its broadcast slot this week with a 24.2% share and 3,372,000 viewers. After growing seven tenths and 53,000 followers compared to last week, it surpassed TVE 1 by 5.2 points (19%), Antena 3 by 13.8 (10.4%), Cuatro by 16.3 (7.9%) and La Sexta by 18 (6.2%).

The reality show presented by Mercedes Milá recorded the most watched minute of the day at 11:15 p.m. with 5,500,000 viewers (30.2% share), while the minute with the highest share concentration occurred at 1:32 p.m. with 46.4% (2,500,000).

Regarding the commercial target, Big Brother increased its share by 3 points to reach 27.2%, 7 points above the commercial target of Tell me how it happened of TVE 1 (20.2%), 14.2 over that of Like me of Antena 3 (13%), 20.1 over that of Medium of Four (7.1%) and 20.9 over that of Navy: criminal investigation from La Sexta (6.3%).

Next, Big Brother: the house in directto registró un 34,8% de share y 1.539.000 seguidores, gracias a lo cual Telecinco marcó un 31,2% de cuota en late night, más del triple que TVE 1 (9,3%), más del doble que Antena 3 (12,8%) y el cuádruple que Cuatro (8,1%) y la Sexta (6,6%). En cuanto al reparto de share por targets, la conexión en directo con la casa de “GH” fue la opción preferida por los espectadores de todas las edades, de todas las clases sociales y de 11 de los 13 mercados autonómicos.