TVE's 1, the most watched on New Year's Eve and New Year's Eve

Almost half of Spaniards watched the end-of-year bells through TVE's La 1, ending the year with a ten-point advantage over Telecinco, its immediate competitor. Its programming was the most watched on New Year's Eve (23.9%) and New Year's Eve (23.1%).

TVE's La 1 led the audience on December 31 with a 23.9% screen share, ten points more than Telecinco (13.9%) and 12.3 points more than Antena 3 (11.6%). On January 1, La 1 was once again the most watched channel with a 23.1% audience share, surpassing Telecinco and Antena 3, both with 11.3%. The broadcast of the end-of-year bells, presented by Anne Igartiburu and a distraught and nervous Manuel Bandera, was the most watched space on the last day of 2009 with a 45.1% share and 6,269,000 viewers. José Mota's comedy program, 2010. With vertigo on the heels, was also the leading program in its broadcast hour with 39.4% of the screen and 4,748,000 viewers. In addition, TVE's news programs were the leading news programs on New Year's Eve and New Year's Eve.

45.1% share for TVE at the bells

Once again, the Spaniards chose TVE's La 1 to say goodbye to the year in the company of Anne Igartiburu and Manuel Bandera from Madrid's Puerta del Sol. The show was watched by more than six million Spaniards (6,269,000 viewers), that is, a 45.1% share, which represents an increase of almost one million viewers compared to the previous year.

The golden minute of the chimes was at 12:02 p.m., when 7,681,000 people and a 54.4% screen share, that is, more than half of the audience, were watching La 1 on TVE, which began its new stage without advertising. Almost ten million viewers (9,927,000) connected to La 1 at some point to say goodbye to the year with the chimes.

Cinema without advertising on New Year's

On the first day of the year, viewers opted for cinema without commercial breaks on TVE's La 1. The romantic comedy Shall we dance? starring Richard Gere, Susan Sarandon and Jennifer López was seen by 3,757,000 viewers and a 30.6% share, being the leader in its broadcast hour. Next up, Kevin Smith's movie A Jersey Girl It was followed by 3,422,000 viewers, that is, a 26.3% screen share and it was also the leader for the most viewed space in its slot.

La 1 was also the leader in prime time with the broadcast of the animated film Colleagues in the forest which brought together 3,116,000 viewers in front of the television, which represents a share of 17.4%.