Digital signage interacts with mobile

The Norwegian company Never.No develops a platform that allows users to interact with digital signage channels through mobile.

The Norwegian Never.No is making a name for itself in the competitive digital signage market thanks to its proposal for interactivity with screens through mobile phones. Never.No has recently signed with the Swedish Klocktornet in order to offer its DISE-of-Home (DOOH) platform to clients around the world.

Tobias Ekmark, Director of Sales and Marketing at Klocktornet commented: "Partnering with Never.No gives us a unique opportunity to educate the market about interactive technology and all its benefits, including instant customer feedback. In fact, that benefit will be key to our ability to demonstrate the effectiveness of the technology."

The Never.No interactive suite is a video platform that allows audience participation by modifying the live video stream when the user submits content. Able to work with traditional television, Web TV, IPTV, and mobile television platforms, Never.No products allow viewers and consumers to participate through mobile phones and the Internet.

Interactive Christmas in Oslo

Never.No together with Urban View carried out a curious experience last Christmas in the largest shopping center in the city of Oslo. During these days, visitors were able to send photos and images via MMS from their mobile phone to a series of giant screens distributed throughout the shopping center.

The solution implemented by Never.No thus allowed for mixing digital advertising signage with informational messages and material sent by consumers. The system that captivated visitors by powerfully drawing their attention allowed the operator to modify the content at any time before it appeared on the screens, incorporating Flash animations at any time.