Advertising and content in digital signage

The digital signage specialist, Roi Iglesias, has just published an interesting introduction to digital signage, focusing especially on content and advertising. This notebook introduces digital signage or digital out of home and attempts to find the role that this medium occupies within the range of digital media and as an integrator of them, analyzing key aspects such as measurement and advertising management.

The digital signage specialist, Roi Iglesias, has just published an interesting introduction to digital signage, focusing especially on content management and advertising.

Digital signage is the result of the evolution in outdoor communication (outdoor advertising) and point-of-sale advertising (POS), towards a digital transformation. This revolution has led to the use of systems such as screens, touch totems, projectors and other technologies to communicate with the public in retail and on the street.

The objective of this notebook prepared by Roi Iglesias is to introduce us to digital signage or digital out of home; know its most common terms, as well as find the role that this medium occupies within the range of digital media and as an integrator of them. Likewise, the keys to its measurement are analyzed and we will delve into the advertising management that makes this medium effective, with real data and success stories.