‘Desalmados’: first exclusively online series on Antena 3

Created by David Velduque and Víctor Martín León, the new series produced by The Look Films is the first to be broadcast exclusively online through the Antena 3 portal.

Heartless It is a black comedy with fantastic overtones whose protagonists work in a soul classification office and that would perhaps go unnoticed if it were not for the fact that it is Antena 3's first commitment to broadcast exclusively online. The new series, produced by The Look Films, stars David Velduque, Trinidad Jiménez and Marisa Ruiz.
The chapters of Heartless They can be followed biweekly through antena3.com. In addition, the series is complemented on its site with various additional content -photos, a blog in which to learn the inside details of the production, connection with the main social networks Facebook, Tuenti, and with the main video portal YouTube,..., as well as with "special deliveries" of the series of thematic content that will delight the followers of this new online production.

Heartless is a series designed by David Velduque and Víctor Martín León, two young people from Madrid with degrees in Audiovisual Communication, who have launched this project from their production company The Look Films. They have experience in the audiovisual world, with short films such as Romeo, Injected or, more recently, The Super Picnic.

The new series combines black comedy with the fantasy genre, becoming an original and innovative product within the Spanish audiovisual market. This first season consists of eight episodes.

One more step in television 3.0

Since last May 12, Antena 3 became the first 3.0 television. Under this concept, the chain broke with the traditional model, becoming a global and multi-support content operator. This milestone involves the comprehensive and unique management of Antena 3's content for distribution on its three channels (Antena 3, Neox and Nova) and on the three main screens (TV, internet and mobile).

Among other unprecedented measures that have placed Antena 3 at the forefront of the technological vanguard are, among other facts, being the first television in Spain to have its own channel on YouTube (the second in Europe, after the BBC), the first Spanish commercial television to preview its most successful series on the Internet, the first television to insert advertising on its YouTube channel...

In terms of mobile technology, it was the first communication company to launch text messages (SMS) as information alerts with its 303 service. Likewise, it previewed, in an unprecedented way, the first season Physics or Chemistry 36 hours before its broadcast on television, with more than 100,000 accesses. Similarly, Antena 3 became the first television to broadcast its programming live via 3G mobile thanks to the agreement reached with Vodafone, creating specific channels for mobile (Antena 3 Series and Antena 3 Noticias 24 Horas).

[youtube]http://www.youtube.com/watch?v=ovLEtG4oqow[/youtube]