The new television, under debate

On May 12, the Spanish Association of Interactive Television Companies (AEDETI) will organize a conference at the SETSI Auditorium in Madrid in which issues such as the evolution of television business and services after the blackout, the development of interactivity, and the role in the new context of consumer electronics manufacturers, media agencies and production companies will be debated...

The Spanish Association of Interactive Television Companies (AEDETI) will organize an interesting day on May 12 at the SETSI Auditorium in Madrid in which the consequences that the analogue blackout will mean in the birth of a new television will be discussed. After the digital switch-on, unknowns arise such as the evolution of the business and services, or the new role and business opportunities for consumer electronics manufacturers, media agencies and content producers.

Regarding the burning question of interactivity, and given that digitalization has led to the take-off of interactive TV in the rest of Europe, during this day we will try to answer questions such as: Will Spain follow the same path? Will it be necessary to choose a standard? Will the market determine its own rules?...

Among other speakers, Bernardo Lorenzo (Ministry of Industry), Eladio Gutiérrez (Impulsa TDT), José María Casaos (Antena 3), Álex Mestre (Abertis Telecom), Juan José Gutiérrez (RTVE), Jon Piesing (HBBTV Consortium), Angelo Pettazi (DGTVi), Andrés Román (Sony), Marcos García Esteban (Samsung), Alain Motard will participate. (Netgem) Ramón Baró (Engel), Gerardo Lucio (SmartDTV), Niko Muñoz (Havas Media), Aletxu Echevarría (Endemol), María Ferreras (YouTube), and José Luis Vázquez, Tomás Cid, Pablo Sánchez and Cristina Garcés (AEDETI)

The event includes the participation of Impulsa TDT, Abertis Telecom, Antena 3, RTVE, LaSexta, Havas Media, Sony, Samsung, Endemol and YouTube.