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https://www.panoramaaudiovisual.com/en/2010/07/08/sony-profesional-refuerza-su-presencia-en-la-asociacion-de-canales-de-cine-digital-en-europa/

Sony Professional reinforces its presence in the Association of Digital Cinema Channels in Europe

Sony Professional signs agreements with digital cinema distributors in the United Kingdom, Switzerland, Germany and the Netherlands. These strategic agreements demonstrate Sony's commitment to the film industry and will allow a larger audience to enjoy the 2D and 3D digital cinema experience through 4K digital projectors.

Sony Professional has recently announced three new digital cinema distributors in Europe as part of its commitment to meet growing demand for its 4K projection system. These new agreements have been signed with Sound Associates in the United Kingdom, Protronic AG in Switzerland, and Hulskamp in the Netherlands, thus expanding its presence in Europe. These strategic agreements demonstrate Sony's commitment to the film industry and will allow a larger audience to enjoy the 2D and 3D digital cinema experience through 4K digital projectors.

As the only manufacturer of digital cinema projectors with 4K resolution, Sony Professional supplies all possible solutions that will provide viewers with a superior viewing experience.

“We are fully committed to strengthening our agreements in Europe and continuing to provide the best cinema experiences,” says Oliver Pasch. “Working closely with these specialist distributors allows us to provide excellent 2D and 3D technology in cinemas across Europe.”

Graham Lodge, Managing Director, Sound Associates, said: “Due to audience demand for a higher quality, more entertaining experience, we believe Sony 4K digital projection systems have great potential in the UK.”

Distributors from other parts of Europe also see 3D cinema as an idea with great potential. Patrick Engler, CEO, Protronic AG, comments, "We signed this agreement because we believe in Sony's unrivaled expertise in cinema. We are confident that our Swiss customers will benefit."

“We will be providing high-quality solutions to a wide range of cinemas in the Netherlands and Sony's 4K projectors will provide unparalleled performance,” concludes Roland Janssen, commercial director, Hulskamp Audiovisueel.

By, Jul 8, 2010, Section:Cinema / Technique, Projection

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