TVE will co -produce the 3D animation project ‘Escape Hockey’

TVE will participate in the Spanish animation series created by ENNE Entertainment Studios and co -produced with Imira Entertainment. Production cost is 8 million euros including approximately 120 mini-games integrated into the series.

Spanish Television has just resolved its last call for co -production of children's series announcing that it will participate in two new series, including the 3D animation project, Escape Hockey.

Destined to an audience between 6 to 12, Escape Hockey (26 × 26 ’) is a mixture of comedy and space adventure that tells Dan's story, a young man who is abducted with his friends to a prison planet called Plutonium. Production cost is 8 million euros including approximately 120 mini-games integrated into the series.

Escape Hockey, que fue presentada en el Cartoon Forum 2009 y nominada a los prestigiosos Pulcinella Awards (Italia) supone un paso adelante en la innovación de formatos interactivos, ya que incorpora el novedoso formato “watch&play” desarrollado por la empresa salmantina Enne Entertainment Studios. Este formato permite al espectador ver la serie y jugar al mismo tiempo mini juegos de video integrados en cada capítulo respetando la narrativa y “look&feel”. De este modo, los niños disfrutarán de un entorno más inmersivo y podrán sentirse protagonistas de algunas escenas de la serie. Estos videojuegos permitirán además a TVE desarrollar el potencial interactivo de sus webs ofreciendo herramientas de socialización y de creación de comunidades alrededor de la serie.

“TVE continues to bet on quality formats for children's programming and good proof of this is the decision to participate in the co -production of the 3D animation series, Escape Hockey. “This is a project that meets the TVE editorial line for its quality level, for its content and for its innovation. Escape Hockey It will entertain and stimulate the little ones but also help us maintain one of our priority objectives: to provide a programming model that is a reference for security and trust for parents and educators, ”said José Juan Ruiz Sánchez, director of children's and youth programs of TVE.

Roberto Martín, general director of ENNE Entertainment Studios establishes that this co -production agreement is a great support for a series and a format that have already raised high international expectations at festivals such as the Cartoon Forum, Kidscreen Summit and MIPTV. "We are very proud that a chain like TVE enters to participate in the Escape Hockey production. We have worked very hard throughout these years to be able to offer added value to the spectators, using more interactive and innovative tools. TVE has managed to appreciate the potential of this new format and for us it is very important to work together with professionals with this enormous experience and know how to do in the media and audiovisual industry," Martin has recognized.

Para Sergi Reitg, CEO de Imira Entertainment, “la decisión de RTVE de participar en la producción de Escape Hockey es una excelente noticia y significa no solo el reconocimiento a un gran proyecto sino también el impulso definitivo para cerrar los acuerdos de coproducción internacionales, ya en negociación, que permitirán hacer realidad el proyecto además de posicionarlo en el mercado internacional de la mejor manera posible. La aceptación internacional ha sido excelente, tanto por el contenido como por el formato Watch&Play, por lo que auguramos una potente explotación comercial cross media en todo el mundo”.

[youtube]http://www.youtube.com/watch?v=yfUGwfgQo84[/youtube]

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