LaSexta 2 is strongly committed to its own production

On Monday, March 7, LaSexta2 premieres its new programming with a commitment to its own unique production on television with fresh spaces, with everyday and street stories in a 'low cost' concept, produced by companies such as El Terrat, Media 3.14, Bainet or Mediapro. The more than 600 hours of own production that they will offer triple the amount of any other television model.

LaSexta has presented the new LaSexta2 programming, a commitment to in-house production with a unique offer on television. In this sense, Juan Ruiz de Gauna, general director of laSexta, has pointed out that "laSexta2 is a new and ambitious commitment that completes our channels. We come to present the coherence of this group, of the company. We are the television of the production companies and they should have their channel, the channel of their own production where all the production companies in the audiovisual panorama have their opportunity." Furthermore, he stressed that LaSexta2 is "a brave, different and unique bet that reflects confidence in national production, something that no other network has dared to do until now. The more than 600 hours of own production that we will offer triple the quantity of any other television model." With this powerful offer, “season 1 of laSexta2” is born, in their own words.

Antonio G. Ferreras, director of laSexta, has also highlighted the unique and innovative character of the channel. “LaSexta2 is a channel made in Spain, a completely different bet from the existing offer,” he noted.

Esperanza Martín, program director, wanted to delve into the concept of channel specialization. "We have opted for a genre channel, instead of betting on a targeted one. A channel that perfectly complements LaSexta3 and, of course, LaSexta," he noted. In addition, he highlighted the ambitious offer of LaSexta2: “We will have 7 hours a day of new production, from 3:30 p.m. to 10:30 p.m.” He also wanted to delve deeper into the channel's new content, which he describes as "a beautiful project in which the protagonists are people, everyday stories, street life...reality, in short."

Representatives of the production companies involved in this new project were also present at the press conference.

Joan Úbeda, executive producer of Media 3.14, a production company that signs Bestial commented that this new program has given them "the opportunity to update the classic animal docu-show. We have incorporated the figure of the reporter, which allows us to enter into a higher level of interaction. The reporters not only tell, they also participate and live the experience."

For Rubén Mayoral, deputy director of content at El Terrat, this has been a great opportunity to “enter two worlds where no one had yet entered. With Workshop world y Shared apartment We have discovered two completely different micro-universes.” In addition, he highlighted that they have carried out “85 hours of production divided between the two docurealities.”

The same team Who lives there? puts the seal on This is my neighborhood y Carreteras secundarias, a format that will later reach the LaSexta2 screen. Juan Andrés García Ropero, Globomedia's program director, wanted to emphasize that the two docurealities "perfectly fulfill their objective and that of LaSexta2: they show normal people and turn them into extraordinary people." "In both we will get to know their surroundings, their houses, curious places... but, above all, we will get to know those people who have no place on television." Furthermore, he wanted to thank laSexta2 for its commitment: “it is a luxury in a time like this.”

For his part, Eduardo Mendoza, program director of Mediapro, has told some of the keys to Bares, qué places and the return of Anonymous Lives. "If there is a place where the reality of everyday life is captured, it is the bar, that is why we wanted to enter them. Not only to capture the decoration, but also to tell their stories and their gastronomic specialties. In each program we will visit five bars and teach five different recipes." “Anonymous Lives returns, now to LaSexta2, with a novelty: also showing the lives of famous people in their most anonymous part.”

Finally, Bainet's content director, Roberto Ontiveros - responsible for the new Today you cook, decorate your interior y Charming hotels– has stressed that “LaSexta2's bet is a bet made by people who like television, a brave bet in a world in which less and less of its own production is commissioned.”