Panasonic PAVCSE restructures into three business units: Broadcast, Display and Projector

Christian Sokcevic will lead the new Broadcast business unit. Yojiro Matsubara, director of the Professional Display unit, will continue in the role and Masaki Arizono, general manager of PAVCSE, will also be responsible for the Projector business unit.

Panasonic Marketing Europe has announced that Panasonic Audio Visual Company System Europe (PAVCSE) has restructured its professional audio and video divisions into three separate business units, divided into Broadcast, Projection and Display. Christian Sokcevic has been appointed director of the new ProAV (Broadcast) division; Yojiro Matsubara, director of the Professional Display unit, will continue in the position he has held since January 2011. Masaki Arizono, general manager of PAVCSE, will also be responsible for the Projector business unit.

Masaki Arizono, CEO of PAVCSE, comments on the reorganization of the structure: "All of Panasonic's professional AV divisions have made a strong recovery after the economic slowdown; however, regardless of the financial strength, we know that we cannot stand still if we want to further expand our business in Europe. Panasonic aims to become the first in the ranking of the B2B business in customer satisfaction in this region and we recognize that we are best positioned to achieve this by offering specialized support in each of the product categories. "

Regarding his new position, Christian Sokcevic has admitted to being "delighted to accept the challenge of leading the new ProAV business unit. We are excited by the innovations we are offering in 2011, with a broader product line and the latest developments in the area of ​​large sensor technology as well as 3D. The reorganization positions us to meet our strategic objectives and we are confident that it will be well received by our customers."

More info at:
www.panasonic-broadcast.com
www.panasonic-projectors.com
www.panasonic.net/proplasma