Assimilate opens online store

Color management company Assimilate has opened its own online store where you can try and buy both Scratch Lab and third-party plugins and hardware accessories for its entire range of products.

Assimilate just inaugurated the Assimilate Store, an online retailer where artists can discover, try and purchase the new Scratch Lab VFX and production workflow tool, as well as third-party software and hardware accessories that support the entire Scratch product line.

Assimilate has partnered with various technology providers to create this portal, which is divided into four categories: Assimilate software; third party software; third-party hardware accessories and Assimilate merchandise products. Thanks to it, digital film and broadcast artists can purchase and instantly download Scratch Lab, while expanding the capabilities of their Scratch and Scratch Lab systems across many areas of professional content creation – including DI color correction, stereo 3D, VFX, on-site and post-production workflows, subtitling and image restoration.

Assimilate customers can purchase or try Scratch Lab, as well as a wide range of hardware and software products developed by the growing community of partners that are part of the Scratch platform, including 3ality Technica, Genarts, RE: Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the Assimilate store, which also includes branded merchandising products such as t-shirts and stickers.

Scratch Lab y Scratch Six, el sistema DI data-centric de Assimilate para la reproducción, configuración, edición, corrección de color, composición y acabado de la cámara RED y los flujos de trabajo digitales de alta gama, se siguen vendiendo a través de la red de distribuidores que la compañía tiene en todo el mundo.

Steve Bannerman, vicepresidente de marketing de Assimilate, ha comentado que “la tienda de Assimilate es un punto de venta de la amplia gama de productos que componen el ecosistema Scratch y Scratch Lab. Es un espacio único donde los artistas pueden descubrir, probar y comprar los productos de software y hardware que mejoran la creatividad de su experiencia Scratch y Scratch Lab, al tiempo que les ofrece una mayor comodidad y productividad. Estamos encantados con la gran variedad de productos que hay ya disponibles en el lanzamiento, desde el propio Scratch Lab a plugins de efectos visuales y superficies de control, e incluso camisetas y pegatinas de Assimilate. Nuestra nueva tienda es el complemento perfecto para nuestra red mundial de distribuidores”.