Digital Rapids Adaptive Streaming in Cricket Indian Premier League

Los codificadores para streaming adaptativo de Digital Rapids permiten una rica cobertura online de la Premier League de Cricket India.

Los codificadores StreamZ Live ABR con bit rate adaptativo de Digital Rapids han sido escogidos por Times Internet para el streaming online en vivo del torneo Indian Premier League (IPL) a través de la web indiatimes.com y vía YouTube.

Ocho codificadores StreamZ Live ABR fueron suministrados para el proyecto por el partner de Digital Rapids Shaf Broadcast. Los codificadores están configurados en configuración de alta disponibilidad, con redundancia a pesar de la fiabilidad robusta de los codificadores StreamZ.

Each high-definition input source is encoded to multiple output profiles, at different resolutions and bit rates for adaptive streaming, enabling integrated viewing experiences that automatically adapt the player based on available bandwidth. Streams are available separately for different geographic regions with different time delays. Taking advantage of the integration possibilities of StreamZ Live, an application created allows operators to insert reference points of important moments of the match, movements of personalities and advertising, and consequently use these reference points together with metadata and geolocation, for dynamic insertion of advertising.

Live HD Streams of IPL matches are supported by a host of new features and interactivity introduced by TIL this year on its IPL Website. A new interactive video scoreboard shows important moments such as wickets and runs scored, while new video-on-demand functionalities offer additional important moments such as fours, sixes and head-to-heads between players. New DVR features allow viewers to rewind the live stream and watch any part of the game they missed, while social media integration allows fans to join in to support their favorite teams and players.

Digital Rapids solutions were also used by TIL for the 2011 IPL season, where TIL reported 72 million users visiting the ipl.indiatimes.com website – a significant increase in viewership over the previous year.

Rishi Khiani, CEO, Times Internet, said: "With IPL on India Times, there was a 79% increase in website viewership in just one year. This year, we hope to increase that figure even further by creating a virtual IPL hub where fans can watch and interact with the game even more actively. High-quality video streaming is at the heart of the experience, and Digital Rapids solutions are key in delivering to our viewers. Our IPL online video portal is a tremendous income opportunity for us. We have already generated a 40% profit, and the result is growing. This could well be our largest online income generation event.”

Meanwhile, Clive Vickery, Managing Director, EMEA and Asia at Digital Rapids, added: "Indian Premier League cricket is passionately followed by tens of millions of fans around the world, and we are very pleased that Times Internet Limited has once again chosen our solutions to bring live streaming of the tournament to audiences. The outstanding visual quality, reliability and integration support of StreamZ Live encoders, with TIL's advertising workflow, allow the company to capitalize on monetization opportunities. general while offering a rich online experience to its viewers.”