Expressa adds the Vaughan 4.0 English course to its catalog of radio services
Expressa clients will have the possibility of offering their employees a useful training resource as a complement to the rest of the content of their personalized radio programming under the Staff Radio service.
Express, specialized in the development of corporate digital radio, has reached an agreement with Vaughan Radio, a station owned by the Vaughan Group, to incorporate the Vaughan 4.0 English courses into its product catalogue.
With this additional service, Expressa clients have the possibility of offering their employees a useful training resource as a complement to the rest of the content of their personalized radio programming, a service called Staff Radio that provides work centers with an innovative internal communication channel.
Vaughan 4.0 courses last seven months and are structured for elementary, intermediate and advanced levels. Each lesson is made up of a seven-minute audio piece that can be followed live or downloaded from the client's website or intranet. This is a practical online course based on enjoyable classes in which the student will become familiar with different accents through native voices. The Vaughan 4.0 course is based on the Vaughan method, an English teaching system that is followed in Spain by four million students and that allows mastering all linguistic aspects of the language, enriching vocabulary and improving listening comprehension, which is the key to communicating effectively in another language.
According to Expressa's commercial and marketing director, Francisco Sánchez, the agreement reached between Expressa and Vaughan Radio "gives us the opportunity to offer our clients a magnificent training resource for their employees, completely online and in radio format, which, without a doubt, allows them to learn English in a more fun and effective way, always with the guarantee of the Vaughan method."
For Guillermo García Lacuesta, radio and television manager of Grupo Vaughan, “this agreement means increasing our dissemination in the business world in a very innovative way, since corporate radio stations form a new platform for communication and motivation of employees with multiple possibilities.”
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