Gaming Synergy: looking for synergies between audiovisual and video games

Eiken and Digipen organize a professional meeting between the video game and audiovisual sectors to promote the search for new business opportunities.

Cluster Audiovisual de Euskadi, Digipen-Institute of Technology Europe Bilbao, Media Antena Euskal Herria and the SICC Eiken Observatory will hold Gaming Sinergy on May 14, the first professional meeting in the Basque Country, aimed at generating synergies between the audiovisual and video game sectors. The conference will take place at the Digipen facilities in Zierbena and will be attended by prominent professionals from both sectors.

The objective of this meeting is to promote collaboration between companies and agents of the sectors, so that new business opportunities can emerge from cooperative work. In this sense, the organizers understand that the current activity scenario is marked by the appearance of new devices, such as smartphones and tablets, which are generating new modes of consumption and increasing the demand for certain audiovisual content.

Gaming Sinergy is designed to actively facilitate relations between both sectors, which is why it will combine information sessions with participatory sessions. Thus, in the first part of the meeting, Verónica Sánchez, director of the MEDIA Antena Euskal Herria Office, and Eva Fontanals, CEO of Edebé Audiovisual Licensing, a Catalan production company that received help from the MEDIA interactive project by Four and a half friends.

In the second part of the day, attendees will have the opportunity to share experiences and knowledge through presentations, meetings and networking activities prepared for this purpose. In this way, both audiovisual and video game professionals will be able to learn directly about the characteristics of this new technological environment, in which products related to leisure and entertainment occupy a prominent place, such as online and mobile games, interactive content or everything related to animation. This activity has proliferated especially in recent years in Spain, becoming one of the four European countries that consumes the most video games.