Cinema and sport come together with Sony's 3D Wimbledon broadcast

For the second year in a row, Sony will be responsible for broadcasting Wimbledon live in 3D to theaters around the world through distributor SuperVision Media. Five major international television networks will also broadcast the final in stereoscopic.

Sony Digital Cinema has announced that five major international television networks and numerous movie theaters will offer the 2012 Wimbledon men's final to the world in 3D format.

For the second consecutive year, Sony will be responsible for broadcasting Wimbledon live and in 3D around the world through the distributor SuperVision Media to bring all the excitement of Center Court to those fans who cannot attend the tournament.

Five major television networks have confirmed that they will broadcast Sony's 3D images live on their channels. For their part, theaters throughout Europe, North America, Africa, Latin America and Asia will offer the show on their screens. Negotiations with television stations and exhibitors have not yet ended, so it is expected that the number of networks and theaters where the event will be broadcast will increase. To carry out this great production, Sony will have the collaboration of the AELTC club (All England Lawn Tennis Club) and the support of the British lawn tennis federation, the LTA.

David McIntosh, senior vice president of Sony Digital Cinema, believes that "cinema and sport are going through a great moment, as demonstrated by the increase in exhibitors who decide to offer major sporting events on their screens. Sports fans want to experience first-hand the energy and speed of the matches and cinemas that show them in 3D transmit these sensations perfectly. The great demand for theaters that want to offer this final demonstrates the enormous interest of fans around the world in watching Wimbledon, and sports in general, in 3D”.

Mick Desmond, commercial director of the All England Lawn Tennis Club, said: "We are very pleased with the results of our partnership with Sony for 3D production last year and look forward to working with them again. Sony is in a unique position to capture the championship finals live in 3D and bring all the excitement of the Wimbledon tournament to the rest of the world. We are proud to be at the forefront of this huge technological movement and I firmly believe that with Sony we will deliver the most immersive Wimbledon viewing experience yet. date.”