Shemaroo Entertainment in India expands its video restoration services with Snell Archangel Ph.C-HD

Real-time restoration capabilities enable some of Bollywood's leading content owners to get the most out of their funds across a wide range of formats.

Shemaroo Entertainment, Bollywood content owner and distributor of Indian cinema is using Archangel Ph.C-HD solution from Snell for real-time restoration of SD and HD material, thus enhancing all your assets in multiple formats, including HD and Blu-ray.

Hemant Karani, Vice President of Shemaroo Studio, highlighted that "in India as in other countries, many films, especially big titles, are in danger of disappearing due to poor storage conditions, abandonment and aging. The Archangel digital restoration solution is giving these films a new lease of life, therefore, these technologies are being highly in demand by film documentarians, museums, and filmmakers. Archangel has allowed us to capitalize on the emerging opportunities arising from digital restoration services while preserving our cinematographic heritage. With Archangel, we have a powerful and profitable system for the repair of damaged films, providing output in any format.”

Shemaroo has been providing digital restoration services since 2006 with careful frame-by-frame restoration work by highly qualified technicians. With the addition of Archangel, Shemaroo is now able to offer customers real-time restoration services with greater speed and complete quality. In just a few months, Shemaroo has restored over 50 films with Archangel, for both SD and HD distribution.

"Archangel fits perfectly into our workflow, and its advanced features for real-time defect correction such as noise, grain and dust ensures that we can deliver the highest quality output, quickly and cost-effectively. This makes Archangel the solution of choice for regional content producers in India, who may not have the resources to invest in frame-by-frame restoration," said Aneri Savla, CEO of Studio Shemaroo.