Mediaset will market Cosmopolitan TV advertising

Mediaset España and Cosmopolitan Television have closed an agreement through which Publimedia Gestión will market the advertising of this pay channel accessible to three million subscriber households.

Mediaset España y Cosmopolitan Televisión, uno de los canales líderes en el ámbito de la televisión de pago en España propiedad de Hearst Entertainment & Syndication, han alcanzado un acuerdo exclusivo para la cesión a Publimedia Gestión de la comercialización de los espacios publicitarios del canal femenino, que cuenta actualmente con más de tres millones de hogares abonados, a partir del próximo siete de enero. La segunda concesionaria de Mediaset España se responsabilizará también de las diversas acciones especiales publicitarias que han caracterizado al canal desde su lanzamiento.

With a distribution that covers all pay operators in Spain (Canal +, Movistar Imagenio, Ono, Euskaltel, Orange TV, R de Galicia, Telecable and local cable), Cosmopolitan Television enjoys excellent positioning on all platforms, being the only thematic pay channel whose programming is aimed essentially, although not exclusively, at a female audience.

Cosmopolitan Television, and its high definition version Cosmo HD, offers in a multiplatform environment, content focused on the best fiction (series and movies) as well as lifestyle, fashion and trend programs.

The general director of Cosmopolitan Television, Juan Mayne, considers that this agreement “represents an opportunity to achieve the highest profitability for the content of the pay channel, already very well positioned in the Spanish market.”

In this sense, Mayne comments: "Cosmopolitan is one of the most recognized brands in the world. The values ​​that have traditionally been applied to pay television are very present in our offer: theming, greater audience affinity and more effectiveness in campaigns, among other aspects, make Cosmopolitan Television an essential support within media planning."

This has been understood by many diverse companies and brands, which have opted for the channel as an important vehicle to reach an audience made up mostly of women between 25 and 44 years old.

Salvatore Chiriatti, general director of Publimedia Gestión, states for his part that "we are adding new support to our management that, given its positioning within pay television, the solidity of its image and the quality of its content offering, will allow us to design an attractive commercial offer to continue offering our clients the best product on the market. Our extensive commercial experience in thematic pay channels, added to the profile of Cosmopolitan Televisión, constitute without a doubt the best marriage with which Publimedia Gestión will continue to lead in 2013 the pay television market in our country.”