Publiespaña will market Gol advertising

Gol, owned by Mediapro, is the channel with the best commercial affinity in the male and over 16 year old target.

Mediaset España, through its subsidiary Publiespaña, begins advertising marketing for the free-to-air thematic channel Gol on September 1, thus adding to its external portfolio of clients in the audiovisual sector.

Gol is a sports channel, owned by Mediapro, which has been broadcasting since June 1, 2016 on DTT as well as through the operators Movistar+, Orange, Vodafone, Telecable and BeIn Connect. Barely a year after its launch, it has emerged as the channel with the best commercial affinity in the male and over 16 year old target. Its programming offer includes the broadcast of LaLiga Santander football matches (one for each matchday) and the Copa del Rey (one per matchday and the semifinals exclusively), as well as two LaLiga 123 matches per matchday and the summaries and analysis of the main competitions through its thematic programs.

For its part, Publiespaña is the advertising concessionaire with the highest turnover among the Spanish media. In the latest financial results recently made public, corresponding to the first half of the year, it presented gross advertising revenue for Mediaset España of 491.1 million euros.