Movistar+ will market conventional Pluto TV advertising in Spain

Pluto TV will be available at the end of October offering 40 exclusive thematic channels and thousands of hours of content.

Movistar+ will be the strategic partner of Pluto TV in his arrival in Spain as advertising marketer of the new platform. As announced ViacomCBS Networks International, Pluto TV, its free, no-registration advertising-supported streaming service, will be available in Spain at the end of October through www.pluto.tv, Apple TV, Android TV, Amazon Fire TV and mobile devices, both Android and iOS.

It is about the first AVOD (advertising-based video on demand) completely free and without registration in the Spanish market which, at its launch, will have 40 exclusive and themed channels with movies, series, children's programming, reality shows, sports and gaming, and thousands of hours of content.

New channels will be added to the offer monthly, reaching 50 by the end of 2020 and a total of 100 by the end of 2021. The new service also includes an extensive catalog of video on demand content, all of which are also free.

Pluto TV has innovative advertising technology and will be Movistar+, the audiovisual entertainment offering of the leading Telefónica group in Spain, the company that markets the platform's conventional advertising.

Raffaele Annecchino, president ViacomCBS EMEA and Asia, Digital and Mobile Strategy, comments that "this innovative service perfectly complements our linear and non-linear offer in Spain. Pluto TV has demonstrated great success in the US and, this launch in Spain marks an important step in our expansion in Europe, where the service is already available in Germany, Switzerland, Austria and the United Kingdom. I am convinced that Pluto TV will revolutionize the Spanish television and streaming market, introducing a new content consumption model based on vertical content and channels “Thanks to our agreement with Movistar+ on the advertising side, we are in an excellent position to drive significant growth, in parallel with our goal of expanding content to 100 channels by the end of 2021.”

Sergio Osle, president of Movistar+, highlights that "Pluto TV adds a new asset to the value proposition of Movistar+ to the advertising market. A model based on presence in very qualitative environments, of full trust for brands, of premium quality that offers them new ways of being on the new TV, that of multiplatform audiovisual content. We continue working for the digital transformation of TV advertising; the premium and safe environment is enriched with formats and purchasing models that are more typical of the digital world. This "The alliance represents a step in innovation and continuous improvement of our capabilities as a platform of platforms and as an advertising marketer."

Thus, the free, no-registration advertising-supported streaming platform is easy to use and presents content from film and television studios and different local and international production companies. At its launch, more than 20 partners such as All3Media, Endemol Shine, Fremantle or Lionsgate, among others, offer their content on Pluto TV Spain, reaching a larger audience, with content adapted to each user.

Named by Fast Company as one of the 2020’s Most Innovative Companies, Pluto TV has more than 33 million unique active users, with 26.5 million in the US. It has an international reach that expands across 3 continents and 22 countries, from Latin America to Europe.