Audire arrives in Spain with digital audio advertising

The company specialized in digital audio advertising solutions To hear has begun its deployment in Europe, the United States and Latin America with the aim of connecting with consumers through digital audio advertising.

Your network has a audience of 150 million people who tune in daily to radio, online music and podcasts. In Spain, Audire has a coverage of more than twenty-nine million listeners.

The proprietary technology of Artificial intelligence from Audire, called Sonus, has an advanced engine for audio ad personalization and provides the audience segmentation so that each auditory message is received by the target audience of each brand. In addition, it offers the creation of emotionally resonant ads and the optimization of campaigns in real time, based on performance data.

Carlos Cordoba, an entrepreneur with more than 25 years of experience in the digital advertising industry in the region, who previously co-founded Audio.ad and RedMas, today companies belonging to Entravision, is the Managing Director of Audire for Europe and the United States.

For Latin America, the company incorporated Gonzalo Borras as Managing Director of Audire. Gonzalo has 16 years of experience in the digital industry, he is president of the Argentine Mobile Association (AMA) and previously served as General Director of Audio and Mobile at Entravision Cisneros Interactive, Managing Director of Justmob and managed the representation of Anzu in Latin America at Entravision.

"Today, technology is a great ally for brands that want to impact their audience with digital audio ads. Our platform was developed following this premise and allows advertisers to work with the Cost per Complete Listening (CPL) model, guaranteeing the advertiser that their advertising investment includes only the ads listened to in their entirety. In addition, it offers a 100% Brand safe environment, and different campaign segmentation criteria, among which the following stand out: gender, age, geolocation, interests, content, devices, climate, time of day and behavior,” highlights Carlos Córdoba.

Through different advertising solutions, Audire allows you to impact different audiences while they consume digital audio or while they carry out another activity such as when they play video games. Among these are Audio In-Game, audio spots, audience segmentation based on different criteria, and Audibility, Audire's proprietary technology that detects device volume on iOS and Android operating systems and only displays ads when the volume is above 30%.

"82% of our network audience in Europe is mobile and the predominant age segments are the 25 to 40 year old group with 37% penetration, and adults over 40 years old with 30%. On the other hand, we know that 37% of people are entertained with mobile games, and considering this trend, we launched an In-Game advertising solution that allows brands to connect with users in a native and immersive environment," adds Córdoba.

The company also has Listen Smart, a solution that allows brands to connect with audiences through advertising campaigns on connected televisions (CTV) and smart speakers. It also features Audire In-Game which offers brands a unique entry into the heart of the gaming experience.