EGEDA and Televisa consolidate their alliance for the management, administration and defense of intellectual property rights

EGEDA, which has just opened an office in Mexico, has managed the intellectual property rights of Televisa since last year, a world leader in the sale of programming and formats in Spanish.

The intellectual property rights management entity, EGEDA, and the communication group, Televisa, consolidate their agreement for the management, administration and defense of the collective management intellectual property rights of the Mexican group throughout the world. EGEDA represents Televisa in the management of these rights since January 1, 2012.

The Spanish management entity reinforces its presence in Mexico with the opening of an office for the management in this country of the rights of the producers that EGEDA represents around the world.

Televisa is the world's leading producer and distributor of Spanish-language television content. With 80,000 hours of own production per year, 2,000 million viewers in the world, they are present in more than 100 countries and broadcast their content in 27 languages. It operates four free-to-air television channels in Mexico and produces and distributes twenty pay television channels (17 owned and 3 licensed) with more than 29 million subscribers. In the US, it distributes its content through Univisión for both open TV (with primetime content) and pay TV.

EGEDA thus continues to consolidate and expand its projection abroad, and very specifically towards Latin America, in defense of the rights of audiovisual producers. Since 2001, the management entity has been actively working to strengthen and promote audiovisual production in Latin America and, in addition to Mexico, it is present in multiple Latin American countries. Its alliance with TELEVISA reaffirms this commitment to the region and reinforces the trust that both the audiovisual sector and local authorities have placed in EGEDA, placing this entity in a privileged situation to guarantee the success of the collective management of intellectual property rights throughout Latin America.