Icíar Bollaín signs Freixenet's spot in its centenary

The spot, shot in the Great Teatre of the Liceu with Álex Martínez in the executive creative direction by JWT gathers “bubble girls” of several generations.

The oxygen producer and director Icíar Bollaín have produced this year for the JWT agency the Freixenet Christmas campaign. On this occasion the already classic spot, on antenna every Christmas for four decades, has been special to celebrate the centenary of the Cava brand gathering several generations of “bubble girls”.

The spot, shot in the Great Teatre of the Liceu with Álex Martínez in the Creative Executive direction by JWT, is the beginning of a party, a celebration where “bubbles” of different generations provide with the audience for the future.

In addition to the television campaign, premiered on December 8 with a 45 ”and 90” spot and two short versions of 20 ”and 10”, on the brand's website you can see the piece of branded content The bubbles of our life, a documentary that collects the sensations and memories of what Freixenet has represented for the different generations of the protagonists of the campaign.

"For me it has been a challenge, but I had a lot of confidence in the idea," said Iciar Bollain who stressed that he chose the bubbles more for his personality than because of his physical attractiveness "since they are all great."