Oxígeno produces the new Freixenet Christmas campaign

Sara Baras and José Carlos Martínez star in the campaign that begins on December 1.

Freixenet has merged flamenco and classical dance for its new Christmas campaign with Sara Baras and José Carlos Martínez as protagonists. Once again, the Catalan cava has trusted the JWT agency for the most anticipated toast of the year.

The campaign consists of different offline and online materials and begins today, December 1, with the launch of the spot in its different versions. On its website, Freixenet will include an extended version of the 135” spot and a documentary titled Baras/Martínez-Behind the Bubbles. A document, made by the director Jorge Cosmen, that delves into the trajectory and values of the dancers and that collects their experiences in first person.

Produced by Oxigeno, the campaign has been directed by the British Howard Greenhalgh, who already did it with great success in the spots for synchronized swimmers in 2009 with the campaign Color Reserve.

Freixenet 2011 (Technical sheet)

Part: Spot TV 45'' 135''

Advertiser: Freixenet

Agency: JWT?Product: Freixenet Carta Nevada

Producer: Oxygen

Director: Howard Greenhalgh

Director of photography: Simon Coull

Executive producer: Aitana R. Coca

Production: Olga Duerto and Nerea Castillo

Montaje: Matthew McKinnon

Postproduction Coordination: Potato

Postproduction Video: Metropolitana

Postproduction Audio: B.S.O.

Original music: Banjo Music

Composer: Iván Llopis

?Choreographers: Sara Baras and José Carlos Martínez

Costume: Núria Sardà

Special Effects: Pep Bou