The Christmas Lottery takes a turn in its campaign with a spot directed by Santiago Zannou

Lotteries resorts to the emotion and production of RCR in a new campaign that tries to alleviate last year's disastrous spot.

The Extraordinary Christmas Raffle 2014 has taken a radical turn in its campaign, after the controversy unleashed last year by the disastrous spot directed by Pablo Berger.

The State Lottery and Betting Society of the State has entrusted on this occasion the Leo Burnett agency and the director Santiago Zannou (The scorpion in love) a production that avoids grand displays to approach the more human aspect of the draw... straight to the heart.

Under the motto The Greatest Prize is to share it The campaign is now premiering with a 2 and a half minute short film, along with eight other impeccably cut parallel stories, which can be seen on the website elbardeantonio.es. And this year's campaign is based on a fictitious “Bar Antonio” whose owner saves a winning lottery ticket for a regular customer who had not bought the lottery on this occasion.

The campaign had a budget of 840,000 euros, and filming took place between Villaverde and Barrio del Pilar (Madrid).

Production has been carried out by RCR, with Miguel Escribano as executive producer and Natacha Martín as producer.

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