State Lotteries and Betting reveals the Christmas Raffle spot

On this occasion, he has once again trusted the agency Contrapunto BBDO, which has conceived two spots titled 'Vecinas' and 'Hermanos'.

State Lotteries and Betting Today they announced the campaign for this year's Christmas Raffle. On this occasion, he has once again trusted the agency BBDO Counterpoint who has conceived two spots titled Neighbors y Siblings. Both pieces reflect the historical relationship between Spanish society and the Christmas Lottery, showing how throughout decades, in key and representative moments, the tenth has always been present in the lives of citizens.

The spot that has taken the most filming and post-production is Siblings where we see a father saying goodbye to his son who is traveling on a train to Madrid, a couple walking with a tenth through the capital, a Spanish worker in a German factory opening an envelope with a Lottery tenth and a photo of his wife, or a young woman who returns to her town pregnant and receives a number as a gift for the baby.

Loterías has included in both announcements the current circumstances marked by the pandemic and highlight the values ​​of both the gambling operator and Spanish society: solidarity, generosity and the ability to overcome. With the title, Neighbors exemplifies some of the most endearing moments experienced during confinement.

Jesús Huerta, president of State Lotteries and Betting, highlighted that this year's claim Share as always. Share like never before “aims to strengthen tradition as a generous and supportive society, also acquiring new meanings from the current situation.”

For his part, Gonzalo Urriza, creative director of Contrapunto BBDO, states that “being able to do the Christmas campaign again this year has been very special.”

The budget for the 2020 Christmas Lottery campaign has been around 860,000 euros, a figure similar to Gordo campaigns in previous years despite the impact of COVID-19.

https://www.youtube.com/watch?v=iLyxyhRBxAw