Superapplications and AI, Nagra bets for CES 2024

He grupo Kudelski y sus principales unidades de negocio, Nagra y Kudelski IoT, pondrán el foco en las superaplicaciones y en el uso de la IA para mejorar la experiencia y posibilidades de los operadores que confían en sus soluciones.

CES 2024, que tendrá lugar del 9 al 12 de enero en Las Vegas, es afrontado por Nagra como un “escaparate” para “ayudar a los operadores a crear nuevas e infinitas relaciones con sus abonados, y a los fabricantes de IoT a proteger todo el ciclo de vida de los dispositivos”. Bajo el lema “Secure Your Lifestyle, Connect Your World”, la firma del Grupo Kudelski will emphasize smart home networking through solutions such as Nagra Scout, already applied and deployed by services such as Canal+ Telecom.

Likewise, Nagra will focus on what it has called “super apps highlighting the move from content aggregation to a “true” services marketplace, these solutions will demonstrate how to drive “new levels of engagement, break down barriers, eliminate complexity and enable seamless digital engagement” for consumers across infinite digital services. This super app based on Nagra PaaS, as it could not be otherwise. considers the implications of service security for consumers and the sector.

Heading into the future of customer care and service, Nagra will also show the first steps of the “negotiation agent” GenAI of Nagra Insight, which leverages the AI-powered analytics platform, Nagra Insight, to deliver a conversational digital customer agent that reduces call center traffic by automating service questions. In this way, the aim is to simplify billing queries, and offer highly personalized service offers and product recommendations adapted to the subscriber supported by data from AI.