Smartly Digital: Nagra solutions for the era of convergence in television and OTT

Nagra's latest technologies and solutions in end-to-end content value protection, engaging user experiences and intelligent business operations will be present at its stand at IBC under the banner 'Smartly Digital'.

Nagra will show in IBC 2018 new proposals and current innovations that address the entire content value chain, from the creation of content and services to their delivery and consumption. The latest technologies and solutions from Nagra in end-to-end content value protection, engaging user experiences and intelligent business operations, will be present at stand 1.C81 under the motto Smartly Digital.

Ivan Verbesselt, senior vice president of marketing at Nagra, comments: "Pay TV service providers find themselves at a crossroads between OTT ancillary services and true digital transformation, where the lines between pay TV and OTT are blurring and ushering in the post-pay TV era. To grow and prosper, service providers must become 'digitally savvy' by embracing the cloud, actively claiming the role of aggregation and leveraging data-driven principles. to define and evolve their consumer propositions, they can embark on a journey of continuous renewal of solutions to optimize the next phase of growth in a very different competitive landscape.”

El portfolio de Nagra en IBC incluirá las líneas de productos Nagra, OpenTV, Conax, NexGuard y DVnor bajo la marca Nagra.

Entre los puntos fuerte en su stand destaca la protección del valor de los contenidos. Desde el origen hasta el consumo con cloud.SSP, la nueva plataforma de servicios de seguridad basada en la nube de Nagra, una verdadera solución multiusuario que escalable y flexiblemente ofrece las últimas tecnologías “como un servicio” a los operadores de televisión de pago.

Las nuevas capacidades de Nagra también incluyen seguridad completa para la televisión Android; seguridad directa a la televisión basada en la nube con cloud.TVkey, soportada por TVkey 2.0; tecnologías Conax CAS y multi-DRM flexibles and available on the market; and the latest developments in anti-piracy and watermarking services to defeat piracy through active security, including a new client-side watermarking solution for OTT, which enables the immediate detection and removal of illicit retransmission of live linear or pay-per-view sports content.

As to Internet TV Evolution highlights a new client implementation and the latest features of NAGRA's OTT user experience platform, OpenTV Signature Edition. The platform actively drives multi-generational audience engagement, active content monetization, and continuous service evolution. a new Micro Sports Portal enables the delivery of all sports content in an immersive, operator-controlled environment. OpenTV Signature Edition also integrates an Android TV operator-grade solution, making it easy to incorporate SVOD apps and services into a single, operator-branded user experience across a wide range of devices. Responding to the specific needs of multi-screen TV, demos will also include the Conax GO Live OTT platform, a turnkey end-to-end OTT solution for streaming live TV to Android and iOS devices with a guaranteed deployment time of less than 30 days.

Finally, Smart Business Operations features cloud-based and “as-a-service” technologies and business models to simplify, personalize and improve pay TV business operations, including: NAGRA Insight, an AI-powered pay TV data platform that enables service providers to improve their bottom lines, take control of the data they possess and create personalized actions that drive business growth; DVnor Organizer, a cloud-based media asset management and its component, the DVnor Collaborative Player, that simplifies VOD content workflows and significantly reduces post-production delivery times to address the challenges service providers face with cost, complexity and video quality; both are integrated with the NexGuard watermark to prevent pre-release content leaks.