Enrico Ferrari joins Sony Europe to lead digital cinema solutions for Iberia and Italy

Enrico Ferrari, former sales director of Digima SPA, has joined Sony Europe as account manager for Sony Europe's Digital Cinema Solutions division for Iberia and Italy.

From his native Italy, Enrico Ferrari will now oversee operations and business development in the digital cinema market of Italy, Spain and Portugal in Sony.

The new manager has more than 15 years of experience in the film industry, where he began working at Kodak before joining Prevost, a company with more than 100 years of experience in providing solutions for exhibition halls.

As sales director of Digima SPA, Ferrari contributed to the company's global strategy with specific responsibilities in the area of ​​sales and investment budgets, and as coordinator of internal sales specialists.

Oliver Pasch, head of digital cinema sales in Europe, speaks of this new addition: "Enrico's extensive experience in the European film industry amply qualifies him to take charge of the Iberia and Italian markets and contribute to the growth strategy in Europe. His dynamic management style makes him the perfect figure to keep us at the forefront of a sector as competitive as this one."

For his part, Ferrari has been "very pleased to take on the challenge of driving growth in one of the most innovative companies in the digital cinema market. Sony Digital Cinema offers exhibitors across Europe excellent solutions in both the content and projection fields and I am delighted to join a team of experts widely respected in the industry."