Civolution will demonstrate its advanced content protection solutions at NAB 2014

In Las Vegas, Civolution will show the possibilities that its NexGuard and SyncNow solutions offer to improve security through watermarking and fingerprinting and second screen synchronization.

Civolution will carry out demonstrations of its technology for security and content identification at NAB 2014, with examples of real-world implementations.

Alex Terpstra, CEO of Civolution, highlighted that "the media industry is reaching an inflection point in both hardware and software for content protection, not only for consumer devices where cross-screen interaction is allowed, but also for content production and distribution workflows, where content identification can perfectly add a powerful layer of security. Regarding second screen synchronization and television advertising spaces specifically, we have seen an increase in activity in the last year, constituting a priority on the agendas of both advertisers and content owners.”

In Las Vegas, Civolution will present the latest version of NexGuard with new applications for 4K watermarking, JPEG2K/IMF workflows, and watermarking data aggregation in the global management interface.

En cuanto a su tecnología Automatic Content Recognition (ACR) permite la sincronización precisa entre un programa de TV y una aplicación que se ejecuta en un televisor inteligente o cross-screen en tiempo real. La sincronización mejora enormemente la experiencia de visualización de televisión y abre oportunidades interesantes para los radiodifusores, marcas y agencias para profundizar en su relación con el consumidor. SyncNow se ha ampliado para ofrecer anuncios sincronizados en tiempo real entre el televisor y segundas pantallas, lo que permite a marcas y agencias de publicidad poner en marcha campañas de publicidad automatizadas en tiempo real.