Irradia FM and Audioemotion sign a strategic alliance
This agreement will mean enormous advantages for the radio, its advertising possibilities and its mobile audiences.
The advertising network specialized in online radio, Audioemotion,and the mobile application development company specialized in radio, Irradia FM, have signed an alliance that from now on allows the radio to have unparalleled services to improve the relationship with its audiences and monetize its mobile environments, and at the same time make available to the advertising market formats designed specifically for radio and therefore with maximum reach, depth and results.
Formats such as audio, banners, video, audio-banner synchronization options, as well as state-of-the-art geolocation and augmented reality systems, add up to a unique cocktail of integrated offers for advertisers, designed to achieve maximum results derived from their communication to e-listeners.
Thanks to this agreement we could imagine, for example, a car brand broadcasting its campaign in audio, with other visual supports and interaction, and also sending invitations to test the car at the dealership close to the mobile listener with geo-located messages, or a brand campaign with commercials and inviting the participation of the audience in a raffle by sending a proof of purchase, captured with augmented reality systems, which also allows the listener to receive a discount code for their next purchase, or even at last we can Accommodating local businesses that can access online radio with spots and geolocated support is, in short, the natural evolution of radio, enhancing its virtues in audio and locality concepts.
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