Mitele, Mediaset España's multimedia online content platform, reaches two million downloads

New functionalities allow the viewer to participate with their image in the program, interact with it, access exclusive information or contact their favorite characters

The application of Mitele.es, Mediaset España's television content platform, has reached two million downloads for mobile phones and tablets between IOS/Apple and Android devices.

Mitele.es breaks this new record seven months after reaching one million downloads. In this short period, the platform has managed to double its figures thanks to the incorporation of new content and different functionalities. Spanish fiction and the live broadcast of World Cup matches account for this significant increase in downloads, with Telecinco series being the most popular on the on-demand service: The one that is coming (3,313,447 unique users) is the most viewed broadcast of the last six months, followed by The Prince (2,430,663) and the program Women and men and vice versa (1,943,569). In addition, almost two and a half million people followed Telecinco's live signal from the web or from the application and almost one and a half million followed Cuatro's.

New features

Another reason for the high increase in downloads lies in the new services and functionalities offered by Mitele, created to increase the user's ability to interact with the content. The platform has recently developed Mitele.on, a pioneering initiative in Europe that allowed viewers of the latest edition of Survivors make decisions about life on the island and appear on television, in addition to accessing exclusive information in real time. For their part, the spectators of Blind to quotes They can interact with the fiction by receiving personal messages from their favorite characters and special content, a unique initiative in television fiction in our country. In addition, users can access both new content and recent features through an easy, direct and simple navigation menu that allows them to enjoy them whenever, how and where they want.

Recently awarded the gold medal at the ÑH Awards, an award created by the Spanish Chapter of the Society for News Design, the Mitele.es application, which has received an excellent reception from users and experts, is now available in all markets in the sector: Appstore, Google, Amazon, Windows 8 and Windows Phone, Samsung apps and Blackberry. In addition, Mitele.es has also been awarded the ATR 2014 award for Best Multimedia Initiative.

Mitele was born in 2011 to respond to a reality: the change in television consumption from a single screen to numerous mobile supports. Internet users then had the possibility of accessing, through Mediaset España's online content platform, a large catalog of national and foreign series, films, TV movies, programs, sporting events, content for the little ones in the house and practically all of Telecinco and Cuatro's broadcasts offered live or simulcast, almost all of the proposals for free, multi-support, with the best viewing quality and with its own social network. Since then, the platform has been increasing its entertainment offering, thus achieving the trust of an audience that demands to interact with television content.

Currently, with a monthly average of 5 million unique users and 10 million videos served, Mitele.es has established itself as a leading online television content platform.