The madness of cameras and formats in audiovisual production

Under this suggestive title, the director and photographer, Álvaro Bernal, will try in BIT Experience to shed light on all the possibilities that exist in the market when choosing a camera and a recording format.

With the suggestive title The madness of cameras and formats, the director and photographer, Álvaro Bernal, will try to shed light on all the possibilities that exist in the market when choosing a camera and what is usually even more complex, in which format to record. The appointment will be on Thursday, June 18 at 4 in the afternoon in a presentation within the Conference BIT Experience which organized by IFEMA in collaboration with Panorama Audiovisual, will take place at Feria de Madrid on June 17 and 18.

In this session, Bernal aims to provide a vision of the current panorama as well as discuss the rational use of existing resources, cameras of different formats, mini cameras, stabilizers, drones, mobile phones,...

"Fortunately, most of us technicians have understood that the purpose of our work is coherent content for the client's expectation and budget and not their technical invoice that reinforces our ego. Each camera is a resource and we are paid to understand the recording environment and get the most out of each one. We are paid to create useful content and not to create materials that we can show to other clients as if they were works of art. There are more and more cameras and recording systems, many of them at reasonably affordable prices. This provokes a reaction among creative people who can creating content at a price and a pace that opens new markets,” commented Álvaro Bernal as a preamble to what will be his presentation at these conferences.

The BIT Experience 2015 conferences are organized by IFEMA in collaboration with Panorama Audiovisual, and have the gold sponsorship of Abacanto, Aicox, Avid, Cellnex, Crosspoint-Grass Valley, Ericsson, Eurocom, Grupo Broadcast, Panasonic, SES Astra, Sony, Tedial, VSN and Xeltec, as well as Axion and Cires 21 as silver sponsors; and AEQ and KBN as bronze.

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