Totalplay premieres Atreseries and reinforces the presence of ¡Hola! TV
The Mexican platform of the Salinas group expands its content offer with the premiere of the Atresmedia series channel and expanding the presence of the offer dedicated to social chronicles.
For the first time, a series channel completely in Spanish will be part of the Mexican platform, owned by the Salinas group, Totalplay, and will be accessible in the Total, Premium and Sin Límites packages. In addition, the channel about social chronicle, fashion and celebrities, Hello! TV will be available to a greater number of subscribers with its presence in the Family package.
Thanks to this agreement, the Atresmedia group reinforces its presence in the growing Mexican and Latin American television market. For its part, Totalplay thus increases the offering of the Spanish group's channels that were already broadcast by Antena 3 Internacional HD.
The international director of Atresmedia, Mar Martínez Raposo, has highlighted the importance of Mexico for Atresmedia since, thanks to Totalplay's coverage, they will be able to offer a quality offer that is highly appreciated in Mexican homes.
Atresmedia Internacional thus increases its presence in America as a private operator in the production and distribution of content in Spanish, being one of the European groups with the largest number of signals and subscriptions outside its borders.
Samuel Vázquez Vicente
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