Conax reinforces its presence in Latin America

Conax promotes its North American executive, Rohit Mehra, to a strategic role to lead the new expansion project into Latin America.

Conax, a company specializing in solutions for the protection of multi-device digital content, has announced that Rohit Mehra will assume the strategic role of leading Conax's sales and business development in the Americas. In an initiative to capitalize and capture significant share of the emerging Latin American and advanced North American pay TV markets, the content security solutions provider created the new position to synchronize shared shares between its markets and drive growth of the Conax brand in the Americas.

El Mehra, previously vice president of Conax North America, partners closely with Conax's daughter company in Latin America to create a unified presence in the Americas, including strong partnerships for product development and other key functions and the expertise provided by the global Conax organization. Conax recently restructured its Brazil-based Latin American team including the integration of Tryggve Arveschoug to manage its portfolio of major accounts, prominent pay-TV operators in the region. Arveschoug brings with him vast industry expertise. The two leaders will work closely with the rest of the Americas team to advance Conax's position as a security partner for the future.

Erik Tordhol, executive vice president of sales and marketing at Conax, said: "A more cohesive approach to our regional subsidiaries capitalizing on the expertise and support of the global Conax organization has become a priority. In a step towards strengthening Conax's strategy for the Americas, we are pleased to announce that Rohit Mehra has been appointed vice president for the Americas, as confirmed by Erik Tordhol, executive vice president of sales and marketing at Conax. The new position will drive the development of a strong and motivated team and bring in talent innovative and dynamic to offer support in the region. Since joining Conax in North America, Rohit developed key partnerships, increased brand recognition and secured Conax's largest client in North America, Cablemás, Mexico.”