Brainstorm reinforces its presence in Latin America with Erik Iriondo as Sales Manager for the region

Brainstorm appoints Erik Iriondo as sales manager in Latin America, thus increasing its presence in Mexico, Central America, South America and the Caribbean.

Iriondo, who will be based in Mexico City, will be supported by Brainstorm's technical and production team in Latin America, including the extensive network of distributors and agents that has contributed to forming.

In 2024, Brainstorm sales in the region exceeded all expectations, and to continue this path of growth that has established Brainstorm as the market leader in virtual production and 3D graphics para broadcast y cine, Erik Iriondo tendrá como responsabilidad principal la tarea de expandir aún más el alcance de la marca, llegando a otros sectores como el corporativo y de educación, gracias a la diversificación de la gama de productos de la compañía.

“Mi nueva responsabilidad en Latinoamérica no hace sino continuar la estrategia de Brainstorm durante los últimos años”, afirma Iriondo. “Nuestra presencia e implicación en la región no ha dejado de crecer y estamos convencidos de que esta decisión de estar basado en la región es la consecuencia lógica de nuestra confianza en este mercado”.

Con este nombramiento, Brainstorm refuerza sus actividades en todo el mundo, y así Borja Chirivella, who previously led the Larina American team, is now assuming new responsibilities in China and Africa, in order to take advantage of his extensive experience to focus on promoting the brand in these markets and boosting growth in other sectors, a task that he successfully carried out on other occasions. Likewise, Francisco Gallego becomes responsible for sales in EMEA and CIS, with the exception of Spain, Portugal, the United Kingdom and Ireland, which continue under the responsibility of Monica Victor y David Alexander, respectively.

Alexander, commercial director of Brainstorm, highlights that "our company has always been committed to Latin America, a region in which we are well established and in which, with Erik Iriondo based in Mexico, we hope to continue our growth. Erik's experience in Latin America and the rest of the world reinforces our perspectives for the region and brings us even closer to both our current and potential clients as well as the channel and end users."