Euronews reinvents its broadcast and digital offer

The all-news channel begins a key phase in the implementation of its NEXT strategic plan, after a year of development, investing in its digital transformation and launching its new daily news offering by transforming its production and redesigning its distribution model.

With the aim of becoming the first Glocal news outlet in the world, Euronews reinvents its broadcast and digital offering while strengthening its editorial line. To deepen its editorial mission All Views, Euronews has embarked on an innovative new strategy to stay at the forefront of consumer needs in today's news landscape by personalizing its offering for audiences, operators and advertisers.

Euronews begins a key phase in the implementation of its NEXT strategic plan, after a year of development, investing in its digital transformation and launching its new daily news offering by transforming its production and redesigning its distribution model.

From 10 to 24 May, this new strategy will see the end of the multiplex (a video signal in several languages) that has been Euronews' main offering since its inception in 1993. This multiplex will be replaced by the launch of 12 different editions on multimedia platforms to meet the rapid change in consumer demand.

This transformation aims to reinforce its commitment to a European perspective on international affairs and fully comply with the Euronews 'All Views' editorial philosophy. Responding to a world of information overload, Euronews gives audiences the power to form their own opinion, showing all perspectives on the news.

Euronews All Views It is also a response to the reality of the challenges currently facing Europe and the rest of the world. Sharing opposing ideas, opinions, diverse points of view and expert analysis makes it possible to confront demagoguery and the so-called “post-truth” politics. This is the fundamental editorial objective of 'All Views'.

The different editions will allow Euronews to offer adapted content that satisfies different audiences. This does not mean that Euronews will become a local news service, but instead will become the first truly gloCal international news offering.

Along with the common content created for all editions, journalists from each edition will produce specific news closer to their audience. In addition, this content will be available for other editions, creating an inspiring network of connections between our newsroom and our audience. All of these different content sources will combine to create a rich and exciting European perspective on current events, truly unique to Euronews.

To support this transformation, an ambitious five-month training program is underway, enabling large-scale upskilling of 430 journalists and technical staff.

In line with the reinvention of its consumer offering, Euronews is re-establishing its commercial strategy, with a new organisation, an improved product offering and innovative content solutions to respond to the changing needs of the advertising market.

The Euronews NEXT plan will be fully implemented in the coming months and will also include the launch of new products and services, including clearly cataloged thematic digital sites, a suite of distinctive new programming, and an innovative new “world” edition.

Michael Peters, CEO of the all-news channel, has assured that "with Euronews NEXT, personalization is at the center of this transformation. Euronews will adapt its production to the needs of the consumer it serves, enhancing the uniqueness of our multiculturalism. Thanks to a substantial investment in the fundamental capabilities and operations of Euronews, we are creating a robust, agile and innovative organization to become the first Glocal news outlet by reinventing our approach to broadcast journalism from production to distribution."

"With our 360° action vision, which spans digital and television, we will go deeper, faster and more focused on video, generating tailored content and formats across platforms that satisfy a specific audience through a personalized market strategy. As we live in a world of information overload fueled by the proliferation of content and polarized points of view, at Euronews we are firmly convinced that offering a diversity of points of view is the best answer for balanced coverage. And in “In the current climate, we are convinced that it is more important than ever to allow our audiences to form their own opinion, rather than imposing a unilateral perspective on them,” he added.

Personalization

Since its launch in 1993, Euronews has delivered in-depth news and information in an impartial manner to audiences and users around the world in their language.

Day after day, the Euronews team of more than 600 journalists from 30 different nationalities work together to report relevant news and serve a global audience, driven by solid and hard-hitting journalism.

The concept has proven effective: Euronews is the number one European news channel and has reached more viewers in continental Europe than any of its rivals, despite growing competition. From Europe to the world, Euronews appeals to a very attractive audience, made up of leading, curious and open-minded people in 160 countries.

Thanks to its strong multicultural DNA, Euronews is a unique bridge between diverse and divergent points of view. As a result, its coverage is naturally balanced, richer and more varied than any other international media.

To meet consumer needs in a new media landscape, Euronews will leverage its multicultural newsroom and multilingual approach to generate more relevant, original and fast news.

As a result of the NEXT transformation, each edition will be able to personalize its newsletters with tailored content. This will also drive an improvement in its digital reach as audiences will find more issues that interest them on euronews.com.

The news center will be a collaborative and multicultural ecosystem to create more news. Each of the 12 teams will work closely to prepare a relevant offer for each audience by choosing their own editorial approach, as well as maintaining a common European news hub to preserve the DNA of Euronews.

Workflow con Dalet

Euronews has chosen Dalet Digital Media Systems to facilitate and reproduce your linear and non-linear products. Unified Production offers complementary tools that standardize processing, record editing, graphics, planning and distribution of all Euronews products.

Euronews will invest further to strengthen its digital ecosystem including more editorial resources and an enhanced digital support team (marketing, product and technical) to create the perfect environment to generate original and relevant content.

To react faster and publish even more original news, Euronews journalists will produce additional content that can be shared on digital platforms (opinions, interviews and analysis).

Euronews continues to strengthen its position in video editing, allowing it to be stronger in the social and mobile sphere.

From the distribution of all language editions for all operators, Euronews will now distribute the right channel to the right audience.

With the end of the multiplex on May 24, the new distribution model will be: 6 editions to be offered via IP and satellite: English worldwide and in Europe: French, Greek, Hungarian, Italian and Russian; 4 editions that will be offered exclusively through IP: German, Portuguese, Spanish and Turkish; 2 editions that will be offered exclusively online: Arabic and Persian; and the American continent through IP in 2018.

To implement the IP offering and adapt its satellite language offering, Euronews has reviewed more than 1,000 distribution agreements and worked closely with key operators. The new system has been tested since December 2016 with close partners in Germany.

This world premiere is an innovative initiative and will be closely watched by the media industry as the possible model for all audiovisual media in the coming years.