'Don't Pirate Your Future': An Alliance Against Internet Piracy

The Ministry of Education, Culture and Sports has promoted this awareness campaign that has the support of Professional Football LaLiga and the collaboration of ADIF, Atresmedia, the Federation of Cinemas of Spain (FECEY), Disney, Discovery Channel, Mediapro, Movistar+, Orange, Vodafone, Prisaradio, Grupo Kiss Media and RTVE.

This Friday begins the issuance of the campaign to sensitize in the fight against piracy on the Internet Do not pirate your future. The Ministry of Education, Culture and Sports has promoted this institutional campaign that has the support of LaLiga and the collaboration of a good number of media, movie theaters and Adifs that have voluntarily join the same issuing and publishing the ads for free. This shows the commitment of all those involved in the fight against piracy of cultural or football content through the Internet.

Atresmedia, Disney, Discovery Channel, Mediapro, Movistar+, Prisaradio, and Vodafone have voluntarily yielded advertising spaces in their channels to broadcast the ads. RTVE will spread the spots both in their radio stations, and in television, social networks and website channels. The Film Rooms, grouped in the Federation of Film Salas (FECE), will project the ads on the trailers prior to the films and Adif, will publish the posters in the train stations. The campaign has not had cost for the public treasury. For three months it will be broadcast on television, radio, audiovisual platforms and web pages in all those media that want to collaborate.

This campaign is part of the Government's policy, collected in the 2020 Culture Plan, to combat the violation of intellectual property rights. This policy has two complementary aspects: legal persecution and prevention.

The legal measures have been reinforced in the last reform of the Intellectual Property Law, the Civil Procedure and Criminal Code Law. ‘Do not pirate your future’ is launched with the strategic purpose of educating and sensitizing society as a prevention mechanism.

Four ways to reach the public

Do not pirate your future It aims to reach a mainly young audience, without ruling out any other, capturing the message through the particular interests that each one may have: cinema, football, literature or music.

Content piracy is a scourge that prevents growing the cultural and sports sector. Behind a song, a movie, a book or even a football game, there are many professionals who work to publicize their works and that we can enjoy them. Do not pirate your future It aspires to sensitize in respect for the right that each person possesses to develop professionally as an author, filmmaker, musician or footballer, using these four examples in the creativity of the campaign.

According to the active population survey data, in 2016 about 545,000 people worked in the cultural sector, which represents 3% of total employment in Spain. To these figures we should add those dedicated to football or the auxiliary works necessary to produce cultural content such as hairdressing, makeup, transport, catering, hospitality…. Without legal consumption, which respects copyright, these jobs would disappear.

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