'Don't pirate your future': an alliance against Internet piracy

The Ministry of Education, Culture and Sports has promoted this awareness campaign that has the support of LaLiga professional football and the collaboration of ADIF, Atresmedia, the Spanish Cinema Federation (FECE), Disney, Discovery Channel, Mediapro, Movistar+, Orange, Vodafone, PrisaRadio, Grupo Kiss Media and RTVE.

This Friday the broadcast of the campaign to raise awareness in the fight against Internet piracy begins Don't hack your future. The Ministry of Education, Culture and Sports has promoted this institutional campaign that has the support of LaLiga and the collaboration of a good number of media outlets, movie theaters and ADIF that have voluntarily joined it by broadcasting and publishing the advertisements for free. This shows the commitment of all those involved in the fight against piracy of cultural or football content over the Internet.

Atresmedia, Disney, Discovery Channel, Mediapro, Movistar+, PrisaRadio, and Vodafone have voluntarily given up advertising space on their channels to broadcast the ads. RTVE will broadcast the spots both on its radio stations and on television channels, social networks and its website. The movie theaters, grouped in the Federation of Movie Theaters (FECE), will project the advertisements in the trailers prior to the films and ADIF will publish the posters in the train stations. The campaign has had no cost to the public treasury. For three months it will be broadcast on television, radio, audiovisual platforms and websites in all those media that want to collaborate.

This campaign is part of the Government's policy, included in the Culture Plan 2020, to combat the violation of intellectual property rights. This policy has two complementary aspects: legal prosecution and prevention.

Legal measures have been reinforced in the latest reform of the Intellectual Property Law, the Civil Procedure Law and the Penal Code. 'Don't pirate your future' is launched with the strategic purpose of educating and raising awareness in society as a prevention mechanism.

Four ways to reach the public

Don't hack your future pretende llegar a un público principalmente joven, sin descartar a ningún otro, plasmando el mensaje a través de los intereses particulares que pueda tener cada uno: cine, fútbol, literatura o música.

La piratería de contenidos es una lacra que impide crecer al sector cultural y deportivo. Detrás de una canción, una película, un libro o incluso un partido de fútbol, hay muchos profesionales que trabajan para dar a conocer sus obras y que las podamos disfrutar. Don't hack your future aspira a sensibilizar en el respeto al derecho que posee cada persona para desarrollarse profesionalmente como autor, cineasta, músico o futbolista, utilizando estos cuatro ejemplos en las creatividades de la campaña.

Según los datos de la Encuesta de Población Activa, en 2016 cerca de 545.000 personas trabajaron en el sector cultural, lo que representa un 3% del empleo total en España. A estas cifras habría que sumar las que se dedican al fútbol o a los trabajos auxiliares necesarios para producir un contenido cultural como, por ejemplo, peluquería, maquillaje, transporte, catering, hostelería…. Sin un consumo legal, que respete los derechos de autor, estos empleos desaparecerían.

https://www.youtube.com/watch?v=CbZfYJaAXgo&list=PLmAw6SZis81I0oqHSBoRs9pGlyyhW0VpZ