Alejandro Flórez Rodríguez, new general director of 100 bullets

The until now responsible and creator of the producer 100 bullets, Enrique Pérez Vergara "Flipy", It happens to lead an area of creative innovation within the Department of Content of Mediapro.

Alejandro Flórez, recognized professional and with extensive experience in the audiovisual sector, has been incorporated as new General Director of 100 bullets, producer of Medium Group, specialized in television content. Flórez has marked the objective of strengthening and enhancing the producer maintaining the creative focus on comedy (natural land of the producer currently) and developing a powerful catalog of “factual” content that have landed with enormous power in all the grills of the main chains around the world and that he knows perfectly when he developed the last stage of his career in the leading group in the broadcast of such content.

Alejandro Flórez, with more than 18 years in the audiovisual industry and in the management of content in international markets, has extensive experience in the field of television. He has occupied the position of acquisition manager for Telemadrid, head of foreign production programming and programming of international contents in Sogecable / Four, has been director of Programming and Procurement at NBC - Universal, director of foreign programming and acquisitions in LASEXTA, Deputy Director in the strategies of the national and international channels of TVE, and in recent years, he has been content senior in Spain and Portugal For Discovery.

The incorporation of Alejandro Flórez Rodríguez, a professor at different universities and director of the Superior Program of Companies, as a general director confirms the will of media to enhance the content area, in whose catalog there are products of all genres and formats.

The so far responsible and creator of the producer Enrique Pérez Vergara "Flipy" Go on to lead a creative innovation area within the group's content departmentto create new formats For national and international markets. In that line he has created and is supervising the first production of the group outside Europe “N00bees” for the American giant Nickelodeon.

100 bullets is part of the Mediapro group since 2014 and is responsible for titles such as Chiringuito de Pepe, Olmos and Robles, ESports Generation, Geese Soup, Fitlife or the educational video game in VR Flipy’s Tesla! Let's invent the future and is in full production of the original TNT series Vote Juan, starring Javier Cámara.